Multi-Million Dollar Naming Rights Agreement for a Public Facility
December 21, 2018In coordination with special counsel, the firm assisted the Transbay Joint Powers Authority (TJPA) in the negotiation of a 2017 agreement for the rights to name the Salesforce Transit Center in San Francisco. The agreement will produce more than $110 million in aggregate escalated revenue over the 25-year term, offsetting the cost to operate the transit center.